/* ---------- Schrift (lokal gehostet, DSGVO-konform) ---------- */
@font-face{font-family:"Instrument Sans";font-style:normal;font-weight:400 700;font-display:swap;src:url(../fonts/instrument-sans-latin-wght-normal.woff2) format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+2000-206F,U+2074,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:"Instrument Sans";font-style:italic;font-weight:400 700;font-display:swap;src:url(../fonts/instrument-sans-latin-wght-italic.woff2) format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+2000-206F,U+2074,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:"Instrument Sans";font-style:normal;font-weight:400 700;font-display:swap;src:url(../fonts/instrument-sans-latin-ext-wght-normal.woff2) format("woff2");unicode-range:U+0100-02AF,U+0304,U+0308,U+0329,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:"Instrument Sans";font-style:italic;font-weight:400 700;font-display:swap;src:url(../fonts/instrument-sans-latin-ext-wght-italic.woff2) format("woff2");unicode-range:U+0100-02AF,U+0304,U+0308,U+0329,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}

/* ---------- Farben & Grundwerte ---------- */
:root{
  --slate:#22272b;      /* dunkler Hero-Hintergrund */
  --moss:#4e6a44;       /* Hauptgrün */
  --moss-dark:#3c5434;
  --moss-light:#7c9470;
  --paper:#fafaf8;      /* heller Seitenhintergrund */
  --ink:#24282c;        /* Text */
  --ink-soft:#5b6168;
  --line:#e3e5e2;
  --red:#a8332b;
  --radius:10px;
  --wrap:1100px;
  --font:"Instrument Sans",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font-family:var(--font);font-size:1.0625rem;line-height:1.6;color:var(--ink);background:var(--paper)}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{line-height:1.15;margin:0;font-weight:600;letter-spacing:-.015em}
p{margin:0 0 1em}
ul{margin:0;padding:0;list-style:none}
:focus-visible{outline:3px solid var(--moss-light);outline-offset:3px;border-radius:4px}
.skip{position:absolute;left:-9999px;top:0;background:#fff;color:var(--ink);padding:.6em 1em;z-index:100}
.skip:focus{left:1rem;top:1rem}
.wrap{width:min(100% - 2.5rem,var(--wrap));margin-inline:auto}
.narrow{width:min(100% - 2.5rem,760px);margin-inline:auto}
section{padding:clamp(4rem,9vw,7rem) 0}

/* ---------- Buttons ---------- */
.btn{display:inline-flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;
  padding:.85em 1.6em;border-radius:8px;text-decoration:none;font-weight:600;line-height:1.25;
  background:linear-gradient(180deg,var(--moss-light),var(--moss) 60%);color:#fff;
  box-shadow:0 6px 18px -8px rgba(40,60,35,.6);transition:transform .15s,filter .15s}
.btn:hover{filter:brightness(1.08);transform:translateY(-1px)}
.btn small{display:block;font-weight:400;font-size:.78rem;opacity:.85;margin-top:.2em}
.btn--light{background:#fff;color:var(--ink);box-shadow:none}
.btn--dark{background:var(--slate);box-shadow:none}
.btn--row{flex-direction:row;gap:.75em;text-align:left;align-items:center}
.btn--row svg{flex:none}
.btn--sm{padding:.6em 1.1em;font-size:.9rem}

/* ---------- Header ---------- */
.site-header{position:absolute;inset:0 0 auto;z-index:10;padding:1.25rem 0}
.site-header .wrap{display:flex;align-items:center;justify-content:space-between;gap:1rem}
.wordmark{font-weight:700;font-size:1.15rem;color:#fff;text-decoration:none;letter-spacing:-.01em}
.wordmark span{color:var(--moss-light)}
.header-nav{display:flex;gap:.6rem}

/* ---------- Hero ---------- */
.hero{background:linear-gradient(180deg,var(--slate) 0%,var(--slate) 35%,var(--moss) 100%);color:#fff;padding:0;overflow:hidden}
.hero .wrap{display:grid;grid-template-columns:1.15fr 1fr;align-items:end;min-height:min(92vh,820px);gap:2rem}
.hero-text{align-self:center;padding:8rem 0 4rem;min-width:0}
.hero-kicker{font-size:clamp(1.5rem,2.6vw,2.1rem);font-weight:600;line-height:1.2;margin:0 0 1rem}
.hero-kicker em{font-style:normal;text-decoration:underline;text-decoration-color:var(--moss-light);text-underline-offset:.18em;text-decoration-thickness:2px}
.hero h1{font-size:1.15rem;font-weight:400;line-height:1.55;letter-spacing:0;opacity:.92;max-width:34em;margin-bottom:2rem}
.hero-img{align-self:end}
.hero-img img{width:100%;max-width:540px;margin-left:auto}
.hero-quote{font-style:italic;opacity:.75;font-size:.95rem;margin-top:1.4rem;max-width:30em}

/* Laufband mit Kundenportraits */
.faces{overflow:hidden;margin:0 0 1.8rem;max-width:520px;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.faces-track{display:flex;gap:.75rem;width:max-content;animation:faces 40s linear infinite}
.faces img{width:48px;height:48px;border-radius:50%;object-fit:cover;background:rgba(255,255,255,.12)}
@keyframes faces{to{transform:translateX(-50%)}}

/* ---------- Problem ---------- */
.problem .wrap{display:grid;grid-template-columns:minmax(220px,340px) 1fr;gap:clamp(2rem,5vw,4.5rem);align-items:center}
.problem-img img{border-radius:28%;aspect-ratio:1;object-fit:cover;background:var(--slate)}
.problem h2{font-size:clamp(1.5rem,2.6vw,2rem);font-weight:400}
.problem h2 strong{display:block;font-style:italic;font-weight:600}
.problem .lead{margin:1.6rem 0 .8rem}
.arrow-list li{position:relative;padding-left:1.8rem;margin-bottom:.75rem;color:var(--ink-soft)}
.arrow-list li::before{content:"→";position:absolute;left:0;color:var(--moss)}
.arrow-list b{color:var(--ink)}
.problem .punch{font-size:clamp(1.25rem,2vw,1.55rem);font-weight:600;line-height:1.3;margin:2.2rem 0 1.4rem}

/* ---------- Veränderung ---------- */
.change{border-top:1px solid var(--line);text-align:center}
.change h2{font-size:clamp(2rem,4.4vw,3.2rem);max-width:15em;margin:0 auto 3rem}
.change ul{max-width:46rem;margin:0 auto;text-align:left}
.change li{display:grid;grid-template-columns:1.6rem 1fr;gap:.6rem;padding:1.15rem 0;border-bottom:1px solid var(--line);font-size:1.12rem}
.change li svg{margin-top:.25em;color:var(--moss)}
.change li span.res{display:block;color:var(--moss-dark);font-weight:600;margin-top:.2rem}
.change .closing{font-weight:600;margin-top:2.5rem}

/* ---------- Phasen ---------- */
.phases{background:#f1f2ee}
.phases header{text-align:center;margin-bottom:3.5rem}
.phases header p{color:var(--ink-soft);font-weight:600;margin:0 0 .5rem}
.phases header h2{font-size:clamp(2rem,4vw,2.8rem)}
.timeline{position:relative;display:grid;gap:2rem}
.timeline::before{content:"";position:absolute;left:50%;top:0;bottom:0;width:2px;background:var(--moss-light);opacity:.4;transform:translateX(-50%)}
.phase{position:relative;width:calc(50% - 2.5rem);background:var(--moss);color:#fff;border-radius:var(--radius);padding:1.8rem 1.9rem}
.phase:nth-child(odd){margin-left:auto}
.phase::before{content:attr(data-n);position:absolute;top:1.6rem;width:2.4rem;height:2.4rem;border-radius:50%;
  background:var(--slate);color:#fff;font-weight:700;display:grid;place-items:center;font-size:1rem}
.phase:nth-child(odd)::before{left:calc(-2.5rem - 1.2rem)}
.phase:nth-child(even)::before{right:calc(-2.5rem - 1.2rem)}
.phase h3{font-size:1.35rem;margin-bottom:.3rem}
.phase .sub{font-weight:600;font-size:1.05rem;margin-bottom:.9rem}
.phase p{font-size:.96rem;opacity:.92}
.phase .work{font-size:.85rem;opacity:.75;margin:.4rem 0 .5rem}
.phase ul li{position:relative;padding-left:1.4rem;font-size:.95rem;margin-bottom:.45rem}
.phase ul li::before{content:"✓";position:absolute;left:0;opacity:.8}
.phase .result{margin-top:1.1rem;padding:.8rem 1rem;border:1px solid rgba(255,255,255,.35);border-radius:6px;font-size:.9rem;background:rgba(0,0,0,.08)}

/* ---------- Kundenstimmen ---------- */
.voices header{text-align:center;max-width:40rem;margin:0 auto 3rem}
.voices h2{font-size:clamp(1.8rem,3.6vw,2.6rem);margin-bottom:1rem}
.voices header p{color:var(--ink-soft)}
.voice-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1.5rem}
.voice{margin:0}
.voice img{aspect-ratio:3/4;object-fit:cover;border-radius:6px;background:#dfe2dc;width:100%;margin-bottom:1rem}
.voice blockquote{margin:0 0 .9rem;font-size:.95rem}
.voice .who{font-weight:600;font-size:.95rem}
.voice .role{color:var(--ink-soft);font-size:.82rem}
.voices .actions{text-align:center;margin-top:3rem}
.voices .actions p{color:var(--ink-soft);font-size:.95rem}
.btn-pair{display:flex;gap:.8rem;justify-content:center;flex-wrap:wrap}

/* ---------- Fit / Angebot ---------- */
.fit{border-top:1px solid var(--line);text-align:center}
.fit > .wrap > h2{font-size:clamp(1.8rem,3.6vw,2.6rem);max-width:22em;margin:0 auto .9rem}
.fit .intro{font-weight:600;margin-bottom:3rem}
.fit-grid{display:grid;grid-template-columns:1fr 1fr;gap:1.5rem;text-align:left}
.fit-box{border-radius:var(--radius);padding:2rem;color:#fff}
.fit-box h3{font-size:1.15rem;margin-bottom:1rem}
.fit-box li{position:relative;padding-left:1.6rem;margin-bottom:.55rem;font-size:.97rem}
.fit-yes{background:var(--moss)} .fit-yes li::before{content:"✓";position:absolute;left:0}
.fit-no{background:var(--red)}  .fit-no li::before{content:"✕";position:absolute;left:0}
.fit-no u{text-underline-offset:.15em}

.offer{max-width:620px;margin:4rem auto 0;background:#eceee9;border-radius:var(--radius);padding:2.5rem clamp(1.5rem,4vw,3rem);text-align:center}
.offer .ask{color:var(--ink-soft);margin-bottom:1.2rem}
.offer h3{font-size:1.3rem}
.offer .price{font-size:2.8rem;font-weight:700;letter-spacing:-.02em;margin:.6rem 0 0}
.offer .tax{font-size:.85rem;color:var(--ink-soft);margin-bottom:1.8rem}
.offer ul{text-align:left;margin:0 auto 2rem;max-width:26rem}
.offer li{display:grid;grid-template-columns:1.6rem 1fr;gap:.5rem;margin-bottom:1rem}
.offer li svg{color:var(--moss);margin-top:.2em}
.offer li b{display:block}
.offer li span{font-size:.88rem;color:var(--ink-soft)}
.proof{display:flex;align-items:center;justify-content:center;gap:.9rem;margin-top:1.8rem;flex-wrap:wrap}
.proof-faces{display:flex}
.proof-faces img{width:36px;height:36px;border-radius:50%;border:2px solid #eceee9;margin-left:-10px;object-fit:cover;background:#cfd4cb}
.proof-faces img:first-child{margin-left:0}
.proof p{margin:0;font-size:.9rem;font-weight:600}

/* ---------- FAQ ---------- */
.faq h2{text-align:center;font-size:clamp(1.8rem,3.6vw,2.6rem);margin-bottom:2.5rem}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:1rem;padding:1.3rem 0;font-weight:600}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.4rem;line-height:1;color:var(--moss);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq .answer{padding:0 0 1.3rem;color:var(--ink-soft)}
.faq .answer ul{margin:0 0 1em}
.faq .answer li{padding-left:1.2rem;position:relative}
.faq .answer li::before{content:"–";position:absolute;left:0}
.faq .center{text-align:center;margin-top:2.5rem}

/* ---------- Abschluss-CTA ---------- */
.final .card{display:grid;grid-template-columns:1fr 1fr;background:#e9ebe6;border-radius:var(--radius);overflow:hidden}
.final .card-text{padding:clamp(2rem,5vw,3.5rem)}
.final h2{font-size:clamp(1.5rem,2.6vw,2rem);margin-bottom:1.3rem}
.final .card-text ul{margin:.6rem 0 1.8rem}
.final .card-text li{position:relative;padding-left:1.5rem;margin-bottom:.4rem}
.final .card-text li::before{content:"✓";position:absolute;left:0;color:var(--moss)}
.final .card-img img{width:100%;height:100%;object-fit:cover;background:var(--slate)}

/* ---------- Footer ---------- */
.site-footer{background:var(--slate);color:#d6dad4;padding:4rem 0 2.5rem;font-size:.92rem}
.site-footer .wrap{display:grid;grid-template-columns:1.2fr 1fr 1.3fr;gap:2.5rem}
.site-footer h4{color:#fff;margin:0 0 .8rem;font-size:.95rem}
.site-footer a{text-decoration:none}
.site-footer a:hover{text-decoration:underline}
.site-footer li{margin-bottom:.35rem}
.social{display:flex;gap:1rem;margin-top:1.2rem}
.social a{display:inline-flex;width:36px;height:36px;border-radius:50%;background:rgba(255,255,255,.08);align-items:center;justify-content:center}
.contact-person{display:flex;align-items:center;gap:.8rem;margin-bottom:1rem}
.contact-person img{width:48px;height:48px;border-radius:50%;object-fit:cover;background:#3a4046}
.contact-row{margin-bottom:.7rem}
.contact-row span{display:block;color:#fff;font-weight:600;font-size:.82rem}
.copy{grid-column:1/-1;border-top:1px solid rgba(255,255,255,.1);padding-top:1.5rem;font-size:.8rem;opacity:.6}

/* ---------- Responsive ---------- */
@media (max-width:900px){
  .hero .wrap{grid-template-columns:1fr;min-height:0}
  .hero-text{padding:7rem 0 1rem}
  .hero-img img{max-width:340px;margin:0 auto}
  .problem .wrap{grid-template-columns:1fr}
  .problem-img{max-width:240px}
  .voice-grid{grid-template-columns:repeat(2,1fr)}
  .fit-grid,.final .card{grid-template-columns:1fr}
  .final .card-img{max-height:420px}
  .timeline::before{left:1.2rem}
  .phase,.phase:nth-child(odd){width:auto;margin-left:3.4rem}
  .phase:nth-child(odd)::before,.phase:nth-child(even)::before{left:-3.4rem;right:auto}
  .site-footer .wrap{grid-template-columns:1fr}
}
@media (max-width:560px){
  .header-nav .btn--light{display:none}
  .voice-grid{grid-template-columns:1fr}
  .btn--row{width:100%}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .faces-track{animation:none}
  .btn{transition:none}
}

/* ---------- YouTube erst nach Klick laden ---------- */
.yt{position:relative;display:block;width:100%;padding:0;border:0;background:#dfe2dc;border-radius:6px;overflow:hidden;cursor:pointer;margin-bottom:1rem;aspect-ratio:3/4}
.yt img{width:100%;height:100%;object-fit:cover;margin:0;border-radius:0}
.yt .play{position:absolute;inset:auto 0 0 0;display:flex;align-items:center;gap:.5rem;padding:.7rem .8rem;background:linear-gradient(transparent,rgba(0,0,0,.65));color:#fff;font:600 .82rem var(--font);text-align:left}
.yt .play::before{content:"";flex:none;width:34px;height:34px;border-radius:50%;background:#fff url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M9 7v10l8-5z' fill='%234e6a44'/%3E%3C/svg%3E") center/20px no-repeat}
.yt:hover .play::before{transform:scale(1.08)}
.yt iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.yt-note{font-size:.72rem;color:var(--ink-soft);margin:-.6rem 0 1rem;line-height:1.4}

/* ---------- Unterseiten ---------- */
.page-hero{background:linear-gradient(180deg,var(--slate),#2c3a2c);color:#fff;padding:9rem 0 4rem}
.page-hero h1{font-size:clamp(2rem,4.5vw,3.2rem);margin-bottom:1.2rem}
.page-hero p{max-width:40rem;opacity:.88}
.case{display:grid;grid-template-columns:minmax(220px,300px) 1fr;gap:clamp(2rem,5vw,4rem);padding:4rem 0;border-bottom:1px solid var(--line)}
.case:last-child{border-bottom:0}
.case .media .yt,.case .media>img{aspect-ratio:3/4;border-radius:8px;object-fit:cover;background:#dfe2dc;width:100%}
.case h2{font-size:1.6rem}
.case .role{color:var(--ink-soft);margin:.2rem 0 1.2rem}
.case .hook{font-size:1.25rem;font-style:italic;font-weight:600;margin-bottom:1.8rem;color:var(--moss-dark)}
.case h3{font-size:1rem;text-transform:uppercase;letter-spacing:.06em;color:var(--moss);margin:1.6rem 0 .5rem}
.case blockquote{margin:2rem 0 1.2rem;padding-left:1.2rem;border-left:3px solid var(--moss);font-size:1.1rem;font-style:italic}
.case .links{display:flex;gap:1.2rem;flex-wrap:wrap;margin-bottom:1.5rem;font-size:.92rem}
.case .links a{color:var(--moss-dark)}
.more{background:#f1f2ee}
.more h2{text-align:center;font-size:clamp(1.8rem,3.6vw,2.4rem);margin-bottom:3rem}
.quote-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(280px,1fr));gap:1.5rem}
.quote-card{background:#fff;border-radius:var(--radius);padding:1.6rem;display:flex;flex-direction:column;gap:1.2rem}
.quote-card blockquote{margin:0;font-size:.95rem;flex:1}
.quote-card .person{display:flex;align-items:center;gap:.8rem}
.quote-card .person img{width:48px;height:48px;border-radius:50%;object-fit:cover;background:#dfe2dc}
.quote-card .person b{display:block;font-size:.92rem}
.quote-card .person span{font-size:.8rem;color:var(--ink-soft)}
.legal{padding-top:3rem}
.legal h2{font-size:1.5rem;margin:3rem 0 1rem}
.legal h3{font-size:1.1rem;margin:2rem 0 .6rem}
.legal p,.legal li{color:#3d4247}
.legal ul{margin:0 0 1em;padding-left:1.2rem;list-style:disc}
@media (max-width:900px){.case{grid-template-columns:1fr}.case .media{max-width:300px}}